RESEARCH: TWITTER

I have created a Twitter account to help keep me up to date with the world of media. I decided to do this after reading Alan Rusbridger's article on 'Why Twitter Matters'.  For Rusbridger, Twitter creates a level playing field where everyone can voice an opinion, not just voices of authority. Twitter allows me to access conversations with people that I do not know who could be experts in their field, making it a very democratic medium.  As a search engine, Twitter rivals google because it harnesses so many different human intelligence's to find out what is new, valuable and relevant.

Not only is twitter a powerful search engine and enables me to follow people of influence and who can help me with my A-level, it is allows a young film producer like myself the opportunity to distribute my film to a large audience of both male and female, young and old. This gives us a larger opportunity than other platforms than Instagram and conventional methods like P&A and webpages. This leads me on to my next point.

My final point to why Twitter is so important and helpful is that anything you post has the potential to go viral. Sharing something you find funny, interesting or shocking is one click away from being seen by everyone who follows you. This gives you the possibility of your viewer count doubling, tripling and even more depending on how many followers the person who shared your post has. This opportunity is priceless as you could potentially have to pay a lot of money to enable people to see information about your film production, for example paying for fleet marketing, putting posters of billboards etc.

Overall it is clear to see that Twitter is an immensely powerful tool to use as it gives us access to many powerful and influential people, allows us to distribute our film to a large audience, and then lets that audience show their family and friends, increasing our viewer amount.